Unique naming rights tender raises $3,000
Canterbury Jockey Club’s sponsorship tender for the upcoming $100,000 synthetic innovation race on Wednesday, 7 August has raised $3,000 for NZ Horse Ambulance Trust.
The Club launched a unique naming rights tender to sponsor the inaugural race. The funds raised will go directly to the equine welfare charity.
The 1200m sprint at Riccarton Park Polytrack is on the middle day of the iconic Grand National Festival of Racing. It is expected to be the jewel in the crown for NZ’s specialist Polytrack track sprinters, attracting highly rated Thoroughbreds from north to south.
The winning tenderer will receive full sponsorship privileges, including hosted dining and drinks for four on race day, prominent marketing in the lead-up to the race, and advertising in the racebook. This is an exclusive opportunity to benefit the well-being of NZ’s equine athletes by supporting a worthy cause while also benefiting from tangible returns on the investment.
“The Grand National Festival dominates the fundraising window. It’s opportune then to use one of New Zealand’s iconic weeks to do something a bit different that can embrace the entire country to raise funds for this essential service”, said Canterbury Jockey Club Chief Executive Tim Mills.
The NZ Horse Ambulance Trust has planned a multifaceted fundraising campaign from 1 – 10 August in the heart of winter to raise awareness about the charity and its work. In addition to Canterbury Jockey Club’s naming rights tender initiative, there’ll be an energetic Givealittle appeal, sponsored races and activations across the country, and an auction of exclusive experiences and items on gavelhouse.com.
“We’re going ‘all out’ for the first ten days of August with a ‘Here For The Horse’ fundraising campaign to start the new racing season. It’s the horses’ birthday on 1 August, so what better time to kick things off with our horse-loving supporters?”, said Operations and Engagement Manager Jo Starr.
“We want everyone in equestrian sports and the racing industry to get involved. Across codes, across breeds, across disciplines—we’re here for the horse.”